Previously Machine Learning was just seen as an academic exercise within a Computer Science lab or an expensive tool only used within tech heavy companies. But now, as it has become more accessible, it is generating huge excitement from businesses who are looking to use it to solve real practical problems. Here at Slalom we have been privileged to work with a variety of clients and have seen first-hand the benefits that Machine Learning can bring to unlocking the power of their data. This has included identifying new growth opportunities, materially improving customer journeys, identifying efficiencies, and reducing operational risk. However, the most successful implementations we have seen didn't begin with Machine Learning as an aim.